This is a visual identity concept for a fictional local vineyard called Crescent Moon Vineyards. It is a vineyard and winery that strives to be elegant but approachable and friendly. This identity is informed by a logo that balances the line between classy and modern with a down-to-Earth, inviting feel. The softer serifs of the main typeface prevent it from feeling too formal and the color palette combines rich and bold with the soft and warm.