Kebab Grill Falafel is a Middle East inspired fast & casual restaurant focusing on kebabs and falafel. All the food is made from scratch daily and with an authentic touch. There is a focus on flame-grilled meats and rich spices to bring meals that are full of flavor. This is reflected in the logo and letter style that uses a rich, bold red color and texture to represent the nature of the food served. The logo was designed and then proceeded with print design and production of the main business sign on the building. The rest of the visual identity is a concept to push the brand further.